Lucas & Weston Infographics for Website

An infographic simplifying the business process.
Click here to see it live. 
Client: Lucas & Weston, a Bath-based business broker firm
Date: September-November 2014
Achievements: All of my graphics featured on the website

This was something a bit different to my college projects - a lot more corporate. Bringing a modern feel to typically boring business graphics is something I enjoy, the same goes for maturing expired designs to fit with the ever-evolving nature of a business.

These infographics were designed to simplify what was previously paragraphs of copy into images that give the reader the essential facts at a glance, using subtle yet attractive colours to draw the viewer's eye to them.

An experimental flowchart to make the sales process description more interesting
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These infographics have the task of diversifying the business' website in an industry where there is much of the same and a lacklustre approach to graphic design.

The infographics also save space - this information was previously several paragraphs!
Click here to see it live.
These dynamic graphics can also be used to spice up "About Us" pages by giving readers the key numbers
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A page design that viewers scroll through
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If there is too much information on the page, full page graphics like the one above and this one are a great way to make the information less dull, using the contrast of the colours to make the copy less monotonous to look at. 

A grid with icons to demonstrate the sectors in which the business operates
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Grids like the one above are an efficient use of space in comparison to a list, which leave an empty contentless block at the side. 










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