Isotropic Record Label Branding

Cover art concept for the record label's first compilation album

Testing out various fonts and ideas for the logo
Client: Isotropic (a record label for student music, specialising in dubstep and electronic music)
Date: October 2013, 1st year City of Bath College Creative Media Level 3 BTEC
Achievements: 2nd place in competition for a new logo for the label

Despite not being wildly versed with dubstep as a genre or even particularly musical at all, I loved this brief.

Taking inspiration from the name Isotropic (think isotopes, think tropical flowers), my logo and cover art design aimed include vintage aspects with a modern twist.

The font is edgy and has a sci-fi feel to it and the pop-art effect of the hibiscus flower evokes a '50s pop art feel, but this is juxtaposed by the vintage-style grainy textures applied over the image - something I feel ties together well to produce a fitting album cover given the nature of the label and what they want to convey with their branding.

Brandguide page 1+2














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